Company Overview
Rotel is a company we know well. Started by Mr. Tomoki “Tac” Tachikawa, the company started modifying televisions from the US to work in the Japanese market. After a company reorganization in 1961 Rotel went into the audio OEM business. After years of perfecting in-house designs, the company decided to go into business under its own name to make high-end but affordable audio. Rotel knew that there were a lot of products out there in the ’70s that were marketed on features instead of sound quality. Instead of following that trend, they focused on 3 basic principles of musical accuracy, build quality, and affordability. Rotel knew there was a market for audio products that performed admirably and did not cost a fortune. Designing and building many of their own parts in-house allowed them to do just that.
When Rotel decided they wanted to build a unit that would deliver all the performance of their integrated amplifiers with the added benefit of streaming music they took it seriously. They wanted the technology to mature into a very reliable source of music before they implemented it into their designs. This would ensure that the streaming section of their new device would be just as reliable and sonically pleasing as the rest of Rotel’s lineup. Audio Advice has been a Rotel dealer for over 30 years due to them making products of good sound quality, reliability, and overall value.
